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Splash Screen

Splash screens are those cutesy home pages with some sparkly eye-candy. After waiting and waiting a person is supposed to click on an 'Enter Here' type link.

Flash animation may be really cool to watch the first time. If a person is forced to wait through it, every single time they go to your home page, then it becomes very annoying.

Splash screens are stoppers.

Imagine going to Wal-Mart. As you were about to open the door, out pops a 30 second (or several minute) long commercial. Would that make you want to go to Wal-Mart again or even continue to enter the store?

Approximately 25% of people never go further than a splash screen. They stop the page from loading and go someplace else. You have seconds, not minutes, to capture a reader's attention.

Good web design will have the most important information on your home page, not a long loading Flash animation.


Books from Amazon
The Elements of User Experience
The Elements of User Experience
by Jesse James Garrett
The Elements of Graphic Design
The Elements of Graphic Design
by Alex White
HTML for the World Wide Web
HTML for the World Wide Web
by Elizabeth Castro

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Jan Meyer
P. O. Box 2581
Hemet, CA USA 92546
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